Through real time bidding, publishers and advertisers are able to sell and buy ads facilitated by a supply side platform. An SSP is programmatic software for publishers to facilitate sales of their advertising impressions.
A user visits a publisher's sitio. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.
A publicidade online apresenta uma Bastante variedade do formatos. Isso contribui para que você possa testar as diferentes alternativas e identificar aquela capaz de gerar os melhores efeitos. Constate quaisquer Destes MODELOS mais usados a seguir.
Smaato’s RTB Ad Exchange uses big data, intelligent algorithms, and state-of-the-art technology to enable publishers to maximize their revenues and advertisers to reach the most relevant users. This powerful solution helps both sides increase efficiency and achieve their goals.
Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’re choosing the more cost-effective solution will be more likely to put their trust in publishers using RTB, resulting in less unused ad inventory and increased ad revenue.
Real-time bidding has become one of the main parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and the advertisers.
Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price.
Brand safety has become an important concern for advertisers in recent years and some participants offer advertisers Geotargeting better brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.
Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”
Meet Nutshell, the CRM we've built from the ground up to help you reach your sales goals. Powerful features like workflow automation and centralized customer data make closing deals easier than ever.
Publisher Uses SSP: A publisher integrates their website or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers in real-time.
Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.
Based on the targeting set by advertisers their DSPs bid on the potential impression. The ad exchange receives ad responses and determines the highest bid that wins the auction. The site visitor sees the highest bidder’s advertisement on the ad space that was sold. Real-time bidding is all about communication between separate pieces of software. Without an RTB protocol, this communication wouldn’t be that effective. What’s Inside the RTB Protocol?
Essentially, while all RTB auctions fall under the programmatic advertising umbrella, not all programmatic advertising techniques use RTB. Other types of programmatic media buying include: